Geof Kine, West Coast Business Equipment Supplier to NY Bagel Scam

Geof Kine and his company West Coast Business Equipment are suppliers of point-of-sale equipment to the NY Bagel Café franchise victims.

(NY Bagel Scam)  West Coast Business Equipment is headquartered at 4315 East Lowell Street, Suite #C Ontario, California, and is staffed by GEOF KINE, Owner and Computer-Based POS Specialist, STEVEN LEE, Service Manager and Cash Register Specialist, NATHAN YANOFF

Computer-Based POS Specialist, and MONICA SALAZAR, Office Manager and Accounts Receivable.

Geof KineGeof Kine and his company West Coast Business Equipment staff may or may not be aware that the NY Bagel franchisees who receive quotes for the allegedly overpriced electronic cash register systems, menu boards, monitors and other equipment were misled by illegal and deceptive disclosure documents that do not meet the legal requirements of state or federal franchise laws.

NY Bagel Café Franchise Scam Overview

The Commonwealth of Virginia recently fined NY Bagel, its President Joe Smith, and its sleazy salesman Dennis Mason more than $700,000 for its fraudulent sales practices.

NY BAGEL CAFÉ Guilty of Fraud, Fined $764,899.33

The Maryland Attorney General has also investigated NY Bagel, smith & Mason and ruled their activities unlawful.

NY BAGEL CAFÉ Franchise Fraud Investigation by MD Attorney General

The vast majority of those who answer NY Bagel franchise or business opportunity ads and pay upfront fees will never get their NY Bagel Café open.

Most of those who have managed to get open have closed.  While there are fewer than 10 locations open, UnhappyFranchisee.Com has identified more than 40 failed and closed locations.

NY BAGEL CAFÉ Franchise: How Many Have Closed? [UPDATED]

NY BAGEL CAFÉ Franchise Graveyard

Geof Kine & West Coast Business Equipment Profit from the NY Bagel Scam

Victims who opened and closed, or debranded and gone independent, claim that their opening costs were inflated by the price-gouging vendors they were told to use, such as Geof Kine and his company West Coast Business Equipment.

Victims speculate that the prices are so high because they may contain a mark-up for a kick-back (or commission) to NY Bagel Café & Joe Smith (though this has not been proven).

One NY Bagel Scam victim compared the prices he was encouraged to pay to NY Bagel approved vendors and what he sourced locally on his own.

He estimated thar using NY Bagel’s approved vendors would add $40,000 – $70,000+ to his opening costs

That additional debt burden, he says, helps account for the extremely high failure rate of NY Bagel Café stores.

  • NY Bagel’s TV monitors cost minimum NEC Model’s $799 – $1000
  • Cost from Walmart 42 inches: $250
  • POS System from NY Bagel $6500 plus $89/mth maintenance fee
  • Cost from another vendor: $3000 and franchisee owns the pos and no monthly maintenance fees
  • Overall equipment quote from NY Bagel cost $70-100,000
  • Same equipment sourced independently:  $40,000
  • Ben the Architect cost $12,000
  • A local Architect would cost me around $5000
  • Equipment & Design costs from NY Bagel vendors:  $89,500 – $119,500+
  • Equipment & Design costs sourced independently:  $48,250

Geof Kine Stops Short of Recommending the NY Bagel Franchise Scam

When approached by a prospective franchise owner about whether NY Bagel is a good company and franchise opportunity, to his credit Geof Kine stopped short of recommending the NY Bagel Café franchise.  But that doesn’t stop him from providing an overall encouragement and being willing to profit from the victims of this illicit franchise program.

Geof Kine writes:

We have worked with 12 NY Bagel franchise locations in the last 3 years.

Our experience with NY Bagel has been positive from the very first.  I am sure you can understand each installation has its own challenges and rewards.  We have been able to meet all expectations and requirements without fail for each Franchisee.

We have been working with NY Bagel for approximately 3 years and Future POS has been the product of choice from the very beginning.

NY Bagel has been a great company to work with and they have paid us in a timely manner when we have had a accounts payable invoice with them.

All of the NY Bagel Franchisees we have worked with seem to like the business opportunity NY Bagel offers.

Unfortunately West Coast Business Equipment and its employees do not work with NY Bagel on a day to day basis so I would have no opinion as to recommending the Franchisee opportunity to anyone.

I hope this helps you make your decision and we look forward to working with you.


NY Bagel Café Franchise Scam Overview

NY BAGEL SCAM Victims Are Speaking Out!

How NY BAGEL CAFÉ Hides its Franchise Failures Part 1

How NY BAGEL CAFÉ Hides its Franchise Failures Part 2

Joe Smith, Dennis Mason & NY Bagel Café Franchise Exposed: 10 Things You Should Know

NY BAGEL CAFÉ & DELI Franchise Complaints




TAGS: Geof Kine, West Coast Business Equipment, Steven Lee, Nathan Yanoff, Monica Salazar, NY Bagel, NY Bagel Cafe, NY Bagel Cafe & Deli, NY Bagel Scam, NY Bagel franchise scam, NY Bagel Cafe Scam, NY Bagel Craigs List, Joe Smith, Joseph Smith, Dennis Mason, scam, fraud, NY Bagel rip-off

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