NYC Bagel & Sandwich Shop Franchise is one of the latest names being used by NY Bagel scam artists Joseph Smith and Dennis Mason (aka Brian Scofield). Whether the Craigslist ad reads NY Bagel Cafe, NYC Kosher Bagels & More, or America’s #1 Bagel Franchise, it’s likely the same scam. If you’ve been contacted by or sent money to the NY Bagel Scam, contact us at NYBagelScam[at] Gmail.com.
(NY Bagel Scam)
Learn more about the NYC Bagel Scam here:
NYC Bagel Scam Ads: How to Identify Them
NYC Bagel Scam ads on Craigslist are easy to spot. They contain headlines like:
“NYC BAGEL& SANDWICH SHOP LOW START UP*FINANCING AVAILABLE* $27800”
“NYC Kosher Bagels, Deli and Much More – $27500”
“America’s #1 Bagel Franchise”
Here’s an example: NY BAGEL SCAM – CRAIGSLIST AD (PDF)
NYC Bagel Franchise IS Too Good to be True
Usually found in the Business category of the For Sale section of Craigslist, NYC Bagel franchise scam copy reads:
20 year old leading bagel Franchisor, NYC Bagel & Sandwich Shop, is offering for a limited time only, an exceptional Summer Special 2018 program within the Ft. Myers, Florida Metro areas. PRIME SITES IMMEDIATELY AVAILABLE!!!!
Our NYC Bagel & Sandwich Shop franchised stores offer over 20 different varieties of award winning KOSHER and HALAL, true 5 oz. New York, Fresh Baked bagels and large loaf breads to include Jewish Rye, Sourdough, Asiago, Italian, French Baguette, Tuscan and other breads also available. We also offer panini’s, gourmet wraps & sandwiches, Specialty Signature sandwiches, Boar’s Head Deli, Green Mountain coffees & cappuccinos, pastries, desserts, ice cream, frozen yogurt, salad bar, hot bar, lunch specials and much more…. Franchisees shall also have right to offer other menu items of their choice in their NYC Bagel & Sandwich Shop stores.
During our Summer Special 2018 Special Promotion and for a Limited Time Only our Franchise Fee is a onetime fee of “$27,500 for an Unlimited amount of Stores within the State of Florida areas. All monies required for the build-out, equipment, furniture & fixtures, inventory, lease & security deposits, working capital is financed. “ONLY CASH REQUIRED is $27,500. Financing Available To Creditworthy and Qualified Applicants.
FLAT FEE ROYALTY FEE $500.00, NO PERCENTAGES OF SALES !!! FIRST SIX (6)MONTHS.. FREE !!!!
Additionally, we are now introducing our “Master Point Store Program in the State of Florida area.” Allow us to meet or refer new prospective Franchisees to your store in order to offer new prospective Franchisees a NYC Bagel & sandwich Shop franchise and we’ll pay you a part of every Franchise Fee received and on every new franchise sold. NO SELLING ON YOUR PART. We do all the sales. Last month we gave one of our current Franchisees received three (3) checks. We’d like to do the same for you. Also, allow us to use your NYC Bagel & Sandwich Shop store for an initial 5 day pre-training program in your store and we’ll pay you an additional $2,000.00 on every new Franchisee trained.
The Onetime $27,500 Franchise Fee includes:
Free In Store Training, 7 to 10 days
Free Site Location……. (Sites Now Available Immediately)
Free Feasibility and Demographic Studies on all Sites
Free Lease Negotiations with landlord
Financing Available to Qualified Applicants
For full details, call Brian in the: “Franchise Dept.” at 833-372-2740 toll free,
Calls Taken 7 Days a Week Up to 10:00PM
Brian in the “Franchise Dept” is Actually Scammer Dennis Mason
“Brian Scofield” or “Schofield” is one of the many aliases of scammer Dennis Mason.
He may or may not be still using his long-time email address FranchiseRep@gmail.com.
He will, of course, deny his identity and will claim that these warnings are false. However, its not hard for you to figure out who is telling the truth.
Call each of the stores listed as “Open” on the NYC Bagel or NY Bagel Cafe website and you’ll see that most have closed.
Many Names, Same NYC Bagel, New York Bagel or NY Bagel Scam
Here are some of the names that NY Bagel Scam is currently using to promote its deceptive scheme to trick you into sending them money:
NY Bagel Cafe & Deli:
This has been the most widely used name to market this deceptive franchise pitch, but lately Joe & Dennis have resorted to using other names to avoid the growing amount of negative Internet postings and warnings.
Here’s a sample ad using the NY Bagel Cafe & Deli name.
New York Bagel Cafe & Deli:
Joe Smith & Dennis Mason (who currently uses the alias Brian Scofield or Schofield) have also marketed using the spelled out version of “New York Bagel.” The word version (rather than initials) has also been used in their logo treatments. FYI they do not have registered trademarks for either “NY Bagel” or “New York Bagel” as their trademark applications were denied.
NYC Bagel & Sandwich Shop:
In 2017, the clever bagel boys reacted to growing bad Internet warnings tied to “NY Bagel Cafe” by shifting to “NYC Bagel & Sandwich Shop.” They even created a new ugly logo and a new website and social media accounts using the “NYC Bagel” name. None of the stores are using that name, to our knowledge, and we will continue to warn people about NYC Bagel & Sandwich Shop Franchise Scam.
Here’s a sample ad using the NYC Bagel & Sandwich Shop name.
NY Bagel Scam Headlines & Slogans on Craigslist
NYC Kosher Bagels Deli & Much More:
The NY Bagel Scam is marketed on Craigslist and elsewhere using a variety of headlines and slogans. Currently, Joseph Smith & Dennis Mason are using the headline “NYC Kosher Bagels Deli & Much More – $27,500” in selected markets.
America’s #1 Bagel Franchise:
“America’s #1 Bagel Franchise” is also being used currently as a headline for NY Bagel Scam ads on Craigslist.
SMS Franchise LLC is the Phony Franchisor for the NY Bagel Scam
NY Bagel Scam has a new Corporate Entity: SMS Franchise LLC.
According to the State of New Jersey, SMS Franchise LLC was formed on 2/15/17:
SMS FRANCHISE LLC
Business ID Number: 0450142839
Business Type: DOMESTIC LIMITED LIABILITY COMPANY
SMS Franchise LLC
2 University Plaza
Hackensack, New Jersey 07601
Principal Name: JOSEPH SMITH,
Address: 2 UNIVERSITY PLAZA, HACKENSACK, NJ, 07601
Of course, the address of the supposed franchise headquarters of SMS Franchise LLC is an unmanned DaVinci virtual office mail drop that can be had for $79 per month,
If you or someone you know has sent money for a NYC Bagel and Sandwich Shop franchise, please contact UnhappyFranchisee[at]Gmail.com or NYBagelFranchiseScam[at]Gmail.com on a confidential basis.
The NY Bagel Scammers Joe Smith & Dennis Mason are currently running more than 100 ads on Craigslist using different names to try to elude the warnings posted on UnhappyFranchisee.Com, NY Bagel Scam and Franchise Publicity websites, as well as the NY Bagel Scam Twitter Feed, NY Bagel Scam Facebook page, the NY Bagel Scam YouTube account and the brand new Stop the NY Bagel Scam GoFundMe page.
NY Bagel Scam website
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